Concept and direction
Early images help compare massing, materials and alternatives. Sketches and references can establish a direction before every detail is fixed. Distinguish approved decisions from options that are still being explored.
Coordination and presentation
As the design develops, views can clarify entrances, levels and surroundings. Current plans and elevations keep the discussion grounded in the same version of the project.
Marketing and delivery
For marketing, assemble a consistent set of images, plans and films as needed. Agree on formats, resolution and feedback rounds so the website, presentation and printed material share a coherent visual language.